when i first started selling stationery, i put my heart and soul into each envelope. and as such, i priced it accordingly - heart and soul worthy prices which equalled 5.00 an envelope. that's a little steep don't you think? someone named derek didn't actually think so, and he bought one for 5.50. i was amazed, and delighted!
but one customer does not a successful shop make. and so a few months later i changed the style of my products, and the prices too. i began selling sets of envelopes for 6.50 and they remained at that price for just over a year. i also took the plunge and priced my writing paper at 2.00.
to me, my envelopes are like greeting cards or notecards. they are the first thing people see when presented with a gift, or when they open their mailbox. they are a gift in and of themselves! it's never made sense to me that we take the time to buy a beautiful card and then stuff it inside a blank envelope. but it's hard for me to express the specialness of an envelope to shoppers.
and so, in order to help you better understand why i charge what i do, i'll give you some examples. i have nothing against the following sellers and believe their products are equally worthy of what they charge. but i feel i must use them in order to justify my own prices. my worst fear is that customers or shoppers won't think my products are worth their price!
this card is beautiful. it's 4.00 for one. (for one!)
most hallmark cards range between 3.50 and 6.50. for one cute card and one cheap envelope.
i love sparrow nest script. she charges 13.00 for 5 unfolded flat cards with envelopes.
the lovely wit & whistle shop sells sets of four for 7.50.
do you get where i'm going with this? consumers rarely think twice about purchasing a set of 8 notecards with envelopes for 15-20 dollars. and i'm offering five quality envelopes and ten sheets of writing paper for 11 dollars. it's a bit of steal when you look at it that way isn't it?
but that doesn't mean that i don't second guess myself every day. when i'm not getting orders i'm constantly wondering "are my prices too high??" the stress is going to be the end of me!
how do you price your products? do you ever feel nervous about it?