but what do you do when you want to try something different? i'm not saying i'm going to start selling tea cozies or fimo beads...i still want to stay in the realm of stationery. but i'm pondering how i can try new styles and techniques but still have people see my stationery and think "oh gosh that looks like isavirtue!" (no one ever has or likely ever will say that but a gal can dream :)
i think i've found some direction on this topic however. while reading a frankie article about australian book cover illustrator allison colpoys, the topic of cohesiveness came up. she was developing a new look for a collection of childhood classics. allison described how, before she began, she had to develop a set of "rules." i understood these rules to mean defining features that would tie normally disparate books together. The books were of different story lines, characters and by varying authors but the design elements, the illustrative style and the positioning and fonts held them together.
1/ stationery is carefully crafted by hand and all products are templated, cut and folded.
2/ each piece maintains an attention to detail and are imbued with pride.
3/ clean lines, simplicity and obvious statements.
4/ cohesive palette, rounded corners, embossed inks, thick cardstock
5/ products and brand provide a sense of nostalgia for a lost art
6/ encourages letter writing, personal heartfelt sentiments and thoughtful gift giving.